Sales & Marketing
12 min read
Email Templates for Sales Teams
Proven email templates that convert prospects into customers. Ready-to-use templates for cold outreach, follow-ups, and closing deals with measurable results.
73%
Higher response rates with personalized templates
45%
More meetings booked using proven frameworks
60%
Time saved on email composition
High-Converting Email Templates
Cold Outreach Template
Initial Contact
15% avg. response rate
Subject: Quick question about [Company Name]'s [specific challenge] Hi [Name], I noticed [specific observation about their company/recent news/mutual connection]. I've been helping similar companies in [their industry] solve [specific problem they likely face] by [brief solution description]. For example, we helped [similar company] achieve [specific result] in [timeframe]. Would it make sense to have a brief 15-minute call this week to discuss how this might apply to [their company]? Best regards, [Your Name]
Key Success Factors:
- • Specific, researched observation about their company
- • Clear value proposition with social proof
- • Low-commitment ask (15-minute call)
Follow-up Template
Follow-up
8% avg. response rate
Subject: Following up on [specific topic/previous conversation] Hi [Name], I wanted to follow up on my previous email about [specific topic]. I understand you're likely busy, but I thought you might be interested in this quick case study. [Similar company] was facing [challenge similar to theirs] and we were able to help them [specific achievement] in just [timeframe]. The key was [brief insight]. If this resonates, I'd love to share more details in a brief call. Would [specific day] at [time] work for a 15-minute conversation? If this isn't a priority right now, no worries at all. Would you prefer I follow up in [3-6 months]? Best regards, [Your Name]
Key Success Factors:
- • References previous interaction specifically
- • Provides new value (case study)
- • Offers easy exit option
Value-First Template
Relationship Building
22% avg. response rate
Subject: [Insight/Resource] for [Company Name] Hi [Name], I came across this [article/study/resource] and thought it might be relevant to [their company/role] given [specific reason]. [Brief summary of key insight that would be valuable to them] I've attached/linked the full [resource] in case it's helpful. No agenda here – just thought you might find it interesting. Hope you're having a great week! Best, [Your Name] P.S. If you ever want to discuss [relevant topic] further, I'd be happy to share some insights from our work with [similar companies]
Key Success Factors:
- • Leads with value, not sales pitch
- • Relevant to their role/industry
- • Soft introduction of your expertise
Template Customization Best Practices
✓ Do This
- • Research each prospect individually
- • Personalize beyond just [Name]
- • Include specific, relevant details
- • Test subject line variations
- • Follow up consistently
✗ Avoid This
- • Mass sending without personalization
- • Generic industry assumptions
- • Overly long initial emails
- • Aggressive or pushy language
- • Giving up after one follow-up
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