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Sales & Marketing
12 min read

Email Templates for Sales Teams

Proven email templates that convert prospects into customers. Ready-to-use templates for cold outreach, follow-ups, and closing deals with measurable results.

73%
Higher response rates with personalized templates
45%
More meetings booked using proven frameworks
60%
Time saved on email composition

High-Converting Email Templates

Cold Outreach Template

Initial Contact
15% avg. response rate
Subject: Quick question about [Company Name]'s [specific challenge]

Hi [Name],

I noticed [specific observation about their company/recent news/mutual connection]. 

I've been helping similar companies in [their industry] solve [specific problem they likely face] by [brief solution description]. For example, we helped [similar company] achieve [specific result] in [timeframe].

Would it make sense to have a brief 15-minute call this week to discuss how this might apply to [their company]?

Best regards,
[Your Name]

Key Success Factors:

  • • Specific, researched observation about their company
  • • Clear value proposition with social proof
  • • Low-commitment ask (15-minute call)

Follow-up Template

Follow-up
8% avg. response rate
Subject: Following up on [specific topic/previous conversation]

Hi [Name],

I wanted to follow up on my previous email about [specific topic]. I understand you're likely busy, but I thought you might be interested in this quick case study.

[Similar company] was facing [challenge similar to theirs] and we were able to help them [specific achievement] in just [timeframe]. The key was [brief insight].

If this resonates, I'd love to share more details in a brief call. Would [specific day] at [time] work for a 15-minute conversation?

If this isn't a priority right now, no worries at all. Would you prefer I follow up in [3-6 months]?

Best regards,
[Your Name]

Key Success Factors:

  • • References previous interaction specifically
  • • Provides new value (case study)
  • • Offers easy exit option

Value-First Template

Relationship Building
22% avg. response rate
Subject: [Insight/Resource] for [Company Name]

Hi [Name],

I came across this [article/study/resource] and thought it might be relevant to [their company/role] given [specific reason].

[Brief summary of key insight that would be valuable to them]

I've attached/linked the full [resource] in case it's helpful. No agenda here – just thought you might find it interesting.

Hope you're having a great week!

Best,
[Your Name]

P.S. If you ever want to discuss [relevant topic] further, I'd be happy to share some insights from our work with [similar companies]

Key Success Factors:

  • • Leads with value, not sales pitch
  • • Relevant to their role/industry
  • • Soft introduction of your expertise

Template Customization Best Practices

✓ Do This

  • • Research each prospect individually
  • • Personalize beyond just [Name]
  • • Include specific, relevant details
  • • Test subject line variations
  • • Follow up consistently

✗ Avoid This

  • • Mass sending without personalization
  • • Generic industry assumptions
  • • Overly long initial emails
  • • Aggressive or pushy language
  • • Giving up after one follow-up

Generate Custom Sales Emails Instantly

Use DraftEmail's AI to customize these templates for your specific prospects. Input your rough ideas and get polished, personalized sales emails in seconds.

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